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Our Story

Second generation, one standard of brilliance

Wundercut is the modern, customer-facing chapter of a family diamond business that's been trusted since 1982 — built on quality, service, and honest pricing.

Nikki and Jeff

Since 1982

A family business, from the start

For more than 40 years, our family has been in the wholesale diamond business, ethically sourcing and supplying stones to jewelers and private clients across the globe.

It began with our father, Isaac, who came to the United States from Iran as a first-generation immigrant. He built the business on a simple promise: superb quality, genuine service, and a personal connection with every customer, every single time.

Today, we, Nikki and Jeff, carry that promise forward as the second generation. After four decades in wholesale, we saw an opportunity. Social media gave us a new way to reach people directly, so why not offer the same exceptional stones our father has supplied to jewelers for years straight to the people who will actually wear them, at wholesale prices?

That's Wundercut: our way of honoring what he built while bringing it directly to you. The same stones, the same standards, and the same care he put into every piece for four decades. You get to dream up your piece, be part of designing it, and pay a fraction of the usual cost by buying wholesale.

Our journey

1982

The foundation

Our family enters the wholesale diamond trade, supplying jewelers with expertly graded stones.

40+ yrs

Trusted at scale

Direct relationships with the world's largest mines and manufacturers make us a leading supplier to US retail.

Today

Direct to you

Wundercut opens that inventory and expertise to consumers — custom design, wholesale pricing.

Our commitment

100% conflict-free, always

It's important to us that our diamonds are 100% conflict-free. We proudly support the work of the International Kimberley Process, which monitors the origin of rough diamonds to ensure that diamond sales are never used to finance conflict.

Every stone we source is held to that standard — so the ring you dream up carries nothing but beauty and meaning.

Kimberley Process

Let's design something extraordinary

Start with our 2-minute quiz, or reach out to begin a custom piece with our family directly.

Take the Ring Quiz → Book a Consultation